"Entertainment Robotics was established in 1999, and legally founded in February 2000, as a spin-off from world leading research into modern artificial intelligence, robotics, modular robotics, and playware. The company takes the view that products should integrate context development, educational principles, and physical components in order to create the most thrilling and intelligent entertainment. Also, the company creates unique products that can be personalized and adaptive by using the extensive competencies on adaptive systems and modern artificial intelligence."