Author/s:

Choi, D. ; Kim, J.

Citation:

Choi, D., & Kim, J. (2004). Why people continue to play online games: In search of critical design factors to increase customer loyalty to online contents.Cyberpsychology and Behavior, 7(1), 11-24.


Keywords:

mmog; online; online gaming; social gaming

Health Topic:

Behavior and Personality; Social Issues and Skills

Target Population:

General Audience

Publication Type:

Journal Article
Article Type