"Rare, Ltd. (formerly known as Rareware) is a British video game development company [that was acquired by Microsoft in 2002]. It was founded in 1982 …as Ashby Computers and Graphics Ltd. (ACG). Publishing as Ultimate Play the Game, they developed games for 8-bit platforms such as the ZX Spectrum, the Commodore 64 and the BBC Micro, before the name was sold to U.S. Gold in 1985."