"Maxis Software Inc. is a game development studio founded by Will Wright and Jeff Braun in 1987 in California (USA). The company is best known for its best-selling series of Sim games. Coined with SimCity in 1989, these games all use the Sim prefix and are mostly managerial strategy games, spanning all kinds of areas. The most successful segment is The Sims franchise. The company also had two other divisions, Maxis UK Ltd. and Maxis South."