Zamzee Co. was established in 2010 by HopeLab, founded by philanthropist Pam Omidyar. HopeLab is funded by Pam and her husband, eBay founder and chairman Pierre Omidyar. Zamzee is responsible for creating a profitable business around the Zamzee experience that achieves the goal of getting large numbers of teens to be more physically active. HopeLab partners with Zamzee in ongoing research and distribution activities to support the social mission of the product.